General Mills A Brand That Is Known All Around The World

General Mills is a brand that is known all around the world. They are the creators of fourteen different brands which include baking products such as Pillsbury, meals such as Betty Crocker, vegetables such as green giants, and yogurt such as Yoplait. As one can see, General Mills is one of the top companies that produce food in the U.S and in 70 other countries which include Australia, and Canada. They strive on their brands being known for the quality which goes back to 1880 when they first received the Gold Medal Flour award. Still to this day General Mills Gold Medal Flour has remained number 1 in selling their brand flour in the United States. Altogether General Mills has made an exceptional name for themselves and all of their products. One product in particular is â€Å"the leader in the mulit- billion dollar U.S. yogurt category.† This spectacular product is Yoplait Yogurt. In fact, one can go into any grocery store and chances are you will see Yoplait in their dairy section. Yoplait has over 25 different types of yogurt for one to choose from. For example they have original, lactose free, light, and Greek 100 yogurts to offer. A considerable amount of time and effort goes into ensuring that all of Yoplait’s products are exceptional and making food safety the core of everything they do. This research for their products takes place at their Minneapolis, Minnesota headquarters. They currently have an HACCP process with NASA that overlooks the production and was started 30Show MoreRelatedMarketing Plan For Kelloggs Cereal1340 Words   |  6 PagesCereal Brands in Our Culture Cereal in America has become a completely different product from cereal in other countries. America’s top cereal brands don’t aim for consumers to just have a delicious breakfast, they aim for much more and each at specific targets. The focus of this report will be revolved around three specific brands of cereal sold in America. Kellogg’s brand cereal will be covered first. 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